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Web Performance and Core Web Vitals
Speed is a feature and increasingly a ranking factor. Measuring it properly is the hard part.
Rich Results TestValidates structured data against what Google actually supports.Tools
PageSpeed InsightsCore Web Vitals from real users plus lab diagnostics.Technical
LighthouseThe audit engine behind most performance and accessibility tooling.Technical
XML SitemapsGenerates sitemap files when the CMS will not.Tools
Google TrendsSeasonality and relative demand before committing to a keyword.Research
Keyword PlannerVolume estimates from Google's own advertising data.Research
AnswerThePublicQuestion-shaped keyword discovery for content planning.Research
AlsoAskedPeople-also-ask trees that map neatly onto article structure.Research
AhrefsBacklink index and keyword data, with Site Explorer doing most of the work.Tools
MozDomain authority, link research and a long-standing blog.Tools
SEMrushBroad competitive research across search and content.Tools
Screaming FrogCrawls a site the way a search engine does, and finds what is broken.Tools
SitebulbTechnical audits with explanations rather than raw tables.Tools
YoastThe WordPress SEO plugin most sites start with.CMS