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Growth Marketing Stack
Acquisition, lifecycle and the measurement that ties them together without double counting.
HubSpotCRM with a large free tier plus an excellent marketing blog.Platforms
HubSpot AcademyFree certifications in inbound marketing and content strategy.Learning
Google AnalyticsTraffic and conversion measurement, now on GA4.Analytics
Google AdsSearch and display advertising, with the keyword planner attached.Advertising
Meta Business SuiteFacebook and Instagram campaign management in one place.Advertising
LinkedIn MarketingB2B targeting that still outperforms most other networks.Advertising
MailchimpEmail marketing with automation and a solid free tier.Email
KlaviyoEmail and SMS built around ecommerce data and segmentation.Email
ActiveCampaignAutomation-heavy email platform with CRM features.Email
MozSEO research and link analysis, and the origin of domain authority.SEO
AhrefsBacklink and keyword data with an exceptional free learning library.SEO
SEMrushAll-in-one competitive research across search, ads and content.SEO
BufferSocial scheduling with straightforward analytics.Social
LaterVisual content calendar built around Instagram.Social
Sprout SocialSocial management with approval workflows for teams.Social
CanvaBrand kits and templates that keep creative consistent.Creative
HotjarHeatmaps and session recordings that show where users actually stall.Optimisation